Unlocking product potential:
Raising the standard for product onboarding

DESKTOP | B2B SaaS

 

PROJECT OVERVIEW

SKILLS

Research
Stakeholder Management
Presentation

Role

Lead Product Designer

TIMELINE

3 Weeks
(February 2023)

CHALLENGE

For the Business

New customer acquisition is more expensive than existing customer expansion, even more so in a down market. Unqork needed a long term offering to help with product led growth via self service awareness, conversion, and adoption.

For the User

Onboarding can be confusing, and the current training offerings should be tailored to meet the needs of beginner to advanced level creators.

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AI Formula Building