Unlocking product potential:
Raising the standard for product onboarding
DESKTOP | B2B SaaS
PROJECT OVERVIEW
SKILLS
Research
Stakeholder Management
Presentation
Role
Lead Product Designer
TIMELINE
3 Weeks
(February 2023)
CHALLENGE
For the Business
New customer acquisition is more expensive than existing customer expansion, even more so in a down market. Unqork needed a long term offering to help with product led growth via self service awareness, conversion, and adoption.
For the User
Onboarding can be confusing, and the current training offerings should be tailored to meet the needs of beginner to advanced level creators.